Dublin Chamber & the Web Summit

BaseCamp

TRADING ONLINE


INSIGHTS FROM DIGITAL LEADERS
TUESDAY, OCTOBER 29TH

Basecamp is a one-day trading online event where you will hear from
Google, PayPal, Facebook, eBay & Twitter


This event will help you strategically position your company for online trading



“SMEs are the bedrock of any good startup eco-system. It’s brilliant that we can partner with Dublin Chamber to help bring more Irish businesses into the digital world. It’s a move that will enhance their businesses and the wider Irish economy.”
Web Summit Co-Founder, Paddy Cosgrave

Programme




Dublin Chamber Basecamp
Tuesday 29th October | Aviva Stadium

8.30am:
Registration & Breakfast


9.00am:
Introduction | The Digital Landscape
- Ronan Harris, Google
- Louise Phelan, PayPal
- Gareth Lambe, Facebook

  • What this means for SMBs
  • Export - Beyond Ireland
  • Setting the Scene (the path ahead)

9.45am:
Session One | Being Found & Finding Customers

Make sure your business can be found

  • Identifying & reaching your target audience
  • Creating Good Content - Tips
  • Developing digital campaigns

Optimising for a customer’s search

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)

10.45am:
Case Study

11.00am:
Session Two | Keeping Score - Tracking & Analytics

  • The power of data, leveraging your own data to improve your business
  • Data & Analytics/Conversion
  • Tracking Best-practices
  • Landing pages that work

11.45pm:
Tea / Coffee break


12.15pm:
Session Three | Establishing Yourself

Software Design (20min)

  • Is your websites platform fit for purpose & what’s out there
  • Site Dev & Cross-device Usage
  • Listen & Learn
  • Establishing your brand personality in social media
  • Engagement & Dialogue – Do’s and Don’ts

13.00pm:
Case Study


13.30pm:
Lunch


14.30pm:
Session Four | Getting Paid – eCommerce

PayPal & eBay

  • Turning browsers into buyers
  • Choosing a channel partner and sales channel
  • Mobile Readiness
  • Getting started with processing payments
  • Complaint handling & reporting
  • Checkout consulting
  • Expanding your currencies and localisation
  • Shipping & Logistics

15.30pm:
Case Study


15.45pm:
Wrap up Keynote


16.30pm:
Close


16.30pm:
Drinks reception with Ireland’s top companies – great networking opportunity!

This programme is subject to change.


Speakers

Ronan Harris


Vice President, Large Customer Sales, EMEA
GOOGLE

Louise Phelan


Vice President of Global Customer Services for Europe, Middle East and Africa
PayPal

Gareth Lambe


Director, Advertising Operations EMEA
Facebook


:: More speakers to be announced ::

Venue

Venue:
The Aviva Stadium
Tuesday 29th October
8.30am – 4.30pm

Find Us:
Access to the event will be via Stairwell 42, on Lansdowne Road. You’ll find this on the Ballsbridge side of Lansdowne Dart station.
Parking is available at the Stadium but is limited.