Six Nations Matches to Kick €40m into Irish Economy
Feb 23, 2017
The influx of French and English rugby fans over the coming weeks will generate upwards of €40m for the national economy, according to Dublin Chamber of Commerce.
Both this weekend's encounter against France and the fixture against England on 18th March are sell-outs, with 55,000 fans attending each match in Aviva Stadium.
The Chamber said its estimate is based on research carried out during the 2015 Six Nations to determine the average spend of out-of-state visitors for matches.
According to Dublin Chamber CEO Mary Rose Burke: "The spend around England is likely to be particularly strong this year given the match is taking place on St Patrick's weekend. This means that many English visitors are likely to stay for a longer length of time in order to take in St Patrick's Day and also the match in Dublin. The Six Nations provides Dublin with the chance to demonstrate that it is a top destination for international sports events – particularly important given Ireland is bidding to host the 2023 Rugby World Cup. The influx of visitors will provide a huge boost to the economy of the Dublin region. As well as those attending the game, many more are likely to enjoy the encounter - which will hopefully yield an Ireland win and a third Six Nations title in four years - in the city's bars and restaurants."
The Chamber said the Six Nations matches offer a window into how lucrative hosting the 2023 World Cup could be for Ireland.
Ms Burke said: "Similar to exports, large sporting events, and also concert tourism, have the capacity to generate growth in Ireland’s economy. Big sporting events do wonders for the Irish brand and help to put Dublin and Ireland in the shop window for tourists around the world. The country’s hospitality sector relies on major events and a strong events programme is key to growing tourism numbers."
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